When people talk about the future of American consumer brands, the conversation usually swings between two poles. On one end are the giants: the multi
When people talk about the future of American consumer brands, the conversation usually swings between two poles. On one end are the giants: the multinational companies with scale, shelf dominance, and balance sheets built to absorb almost any shock. On the other are the insurgents: the digital-native startups with fresh branding, niche audiences, and venture-backed […]
