The rapid emergence of retail media networks (RMNs) has redefined the digital advertising landscape by offering brands direct access to consumers at t
The rapid emergence of retail media networks (RMNs) has redefined the digital advertising landscape by offering brands direct access to consumers at the point of sale. Though global RMN ad spending is expected to surpass $106 billion by 2027, the focus on strategic marketing budget planning is still lacking. RMNs use first-party consumer data to […]
