The holidays are often treated as an exceptional period in the marketing calendar. In reality, they tend to amplify the trends already underway. The s
The holidays are often treated as an exceptional period in the marketing calendar. In reality, they tend to amplify the trends already underway. The season puts the year’s marketing practices under stress. Customer journeys become denser. Media spending rises. More consumers enter the market at once, and the consequences of weak measurement or disconnected customer […]
