Why the Weirdest Brand Partnerships Are Winning Right Now

There’s a lip gloss that tingles like hot sauce. It sold out. If that line made you pause, that’s the point. The Sephora x TABASCO collaboration launc

There’s a lip gloss that tingles like hot sauce. It sold out. If that line made you pause, that’s the point. The Sephora x TABASCO collaboration launched earlier this year and immediately went out of stock. Its success wasn’t due to massive media buying or celebrity endorsements, but because it was unique enough to stop […]