In episode 514 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lorenzo De Plano, co-founder and CEO of ALP, the leading direct-to-consume
In episode 514 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lorenzo De Plano, co-founder and CEO of ALP, the leading direct-to-consumer (DTC) nicotine pouch brand, valued at over $1 billion. Listen in as De Plano discusses the genesis and growth of the company (2:15), why launching DTC first provided a sandbox to test and […]
