Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs are still measured accor
Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs are still measured according to traditional metrics like clickthrough rates and impressions. However, just as retailers embraced a new model when they added data monetization and publisher functions to their strategy to create RMNs, pioneering retailers […]
