Listening, Not Selling: How AI is Changing Luxury Brand Loyalty

The $472 billion global retail luxury market faces an interesting tension. Shoppers crave the kind of deeply personal experiences that artificial inte

The $472 billion global retail luxury market faces an interesting tension. Shoppers crave the kind of deeply personal experiences that artificial intelligence makes possible, yet they’re cautious about how much data they share. Once loyalty was all about collecting points or signing up for discounts; now it’s something more emotional. People don’t want to be […]