An omnichannel beauty brand sees weak return on ad spend on its Meta ASC campaigns and decides to cut budget. The numbers just aren’t holding up, in-p
An omnichannel beauty brand sees weak return on ad spend on its Meta ASC campaigns and decides to cut budget. The numbers just aren’t holding up, in-platform or on the backend of its direct-to-consumer site. Two weeks later, the brand notices that DTC revenue has softened — this was expected — along with sales on […]
