The value of retailer first-party data has been undeniable since the launch of Tesco Clubcard with dunnhumby in 1995. That breakthrough proved purchas
The value of retailer first-party data has been undeniable since the launch of Tesco Clubcard with dunnhumby in 1995. That breakthrough proved purchase data could drive loyalty and monetization. Three decades later and retail media has blossomed into one of the fastest-growing and most fragmented parts of digital advertising. Opportunities are immense, but so are […]
