According to cynics, the death of programmatic advertising has finally arrived. This would suggest a major paradigm shift, were it not for one thing:
According to cynics, the death of programmatic advertising has finally arrived. This would suggest a major paradigm shift, were it not for one thing: namely, the fact that people have been predicting the death of programmatic advertising for years. They’ve been wrong before and, perhaps unsurprisingly, they’re wrong now. But that doesn’t mean things aren’t […]
