Not long ago, retail media networks (RMNs) were considered niche players in the digital advertising space, with endemic brands making up the majority
Not long ago, retail media networks (RMNs) were considered niche players in the digital advertising space, with endemic brands making up the majority of advertisers buying sponsored product listings and display banners on retailers’ owned digital properties. Due to their proximity to the point of purchase, RMNs were effective but largely seen as a lower-funnel […]
