Across industries, from finance to healthcare, the term “black box” universally denotes complex models shrouded in mystery. Marketing is no exception,
Across industries, from finance to healthcare, the term “black box” universally denotes complex models shrouded in mystery. Marketing is no exception, with artificial intelligence-fueled campaigns that can fly fast and on auto-pilot while largely remaining an enigma to their human users. The fact is, many AI-based ad-buying tools aren’t known for their transparency. It may […]
