Shoppers today encounter ads almost everywhere — from social media feeds and TV commercials to grocery store displays. This creates tremendous opportu
Shoppers today encounter ads almost everywhere — from social media feeds and TV commercials to grocery store displays. This creates tremendous opportunities for retail marketers, but also presents a growing challenge. Managing touchpoints across channels such as video, audio, display, and sponsored ads while keeping creatives timely and on-brand has become incredibly complex. Each new […]
