Retail media is having its gold-rush moment. Nearly every retailer now claims to operate a “retail media network.” The enthusiasm is understandable. M
Retail media is having its gold-rush moment. Nearly every retailer now claims to operate a “retail media network.” The enthusiasm is understandable. Margins are high, the data is valuable, and the investor story practically writes itself. There’s only one issue: most of these so-called networks aren’t networks at all. They’re ad products. Good ones, but […]
