Retailers have spent years refining their digital offerings to fit human needs, optimizing layouts, promotions and messaging to capture attention and
Retailers have spent years refining their digital offerings to fit human needs, optimizing layouts, promotions and messaging to capture attention and drive conversion. However, a new factor that will increasingly reshape how purchase decisions are made in 2026 doesn’t shop online, like a human. Consumers are ramping up their use of bot shoppers — automated […]