Retailers have access to more channels, dashboards and “performance” metrics than any other moment in the industry’s history. Yet it has become more d
Retailers have access to more channels, dashboards and “performance” metrics than any other moment in the industry’s history. Yet it has become more difficult to understand what’s truly driving sales. Every retail media network presents strong return on ad spend (ROAS). Every platform highlights its role in a customer’s path to purchase. And every marketing […]
