Why Loyalty, Not Discounts, Will Define This Year’s Black Friday Winners

For years, Black Friday and Cyber Monday (BFCM) have been known for deep discounts and deals. Brands fought to outdo each other with bigger promotions

For years, Black Friday and Cyber Monday (BFCM) have been known for deep discounts and deals. Brands fought to outdo each other with bigger promotions, steeper markdowns, and one-time offers designed to create a frenzy. Shoppers ran to stores and online platforms, treating the weekend as the biggest shopping event of the year. However, the […]