For fast-moving consumer goods (FMCG) brands, digital saturation is a constant. Every scroll, swipe and stream competes with dozens of other campaigns
For fast-moving consumer goods (FMCG) brands, digital saturation is a constant. Every scroll, swipe and stream competes with dozens of other campaigns, many offering similar products, comparable pricing, and indistinguishable messaging. In this climate, the ad creative itself is increasingly what sets a winning brand apart, accounting for roughly 49 percent of sales lift. But […]
