Which Toys Are Set to Dominate Summer 2025?

Looking for toys for your store? Look no further than these top picks.As summer quickly approaches, it’s time to start thinking ahead and stock up

Looking for toys for your store? Look no further than these top picks.

As summer quickly approaches, it’s time to start thinking ahead and stock up on the hottest toys for 2025. Retailers know that the earlier you secure trending toys, the better your chances of selling out before peak summer and holiday sales hit. With so many new releases and fast-selling favorites, we’ve rounded up the must-have toys for your store, based on the top lists from leading retailers and brands.

Here’s a preview of the most popular toys and brands that are dominating children’s wish lists this year:

Top Toys for 2025 at a Glance

These are the toys that are expected to be best-sellers this year, so make sure your inventory includes these top picks:

  • Global Toy Manufacturer of the Year: The LEGO Group
  • Global Top Toy Property of the Year: Pokémon by The Pokémon Company
  • Global Top Selling Toy of the Year: Hot Wheels Singles 1:64 Assortment by Mattel
  • US Top Selling Property of the Year: Pokémon by The Pokémon Company
  • US Top Selling Toy of the Year: Hot Wheels Singles 1:64 Assortment by Mattel

Popular Brands & Retailers for 2025

Look for toys from these big-name brands that kids are sure to love:

  • LEGO
  • Barbie
  • Star Wars
  • LOL Surprise
  • Hot Wheels
  • Marvel
  • Pokémon
  • Barbie
  • LEGO

By stocking up on these top brands and best-selling toys, you’ll be ahead of the curve as you prepare for summer sales. We’ve gathered all the key trending toy lists to simplify your buying decisions and ensure you’re offering what kids want most this year.

Shop TODAY to secure the best merchandise.

Don’t wait until it’s too late—grab these toys now to get a head start on the season. Plus, we’ve found great deals to help you save while securing the must-have toys that will drive sales this summer.

Original article source“These Are the Top Toys of 2025, According to Circana’s Data,” published by License Global on [January 29, 2025].

Secondary article source“The License Global Toy Forecast 2025,” published by License Global on [December 9, 2024].