Picture two shoppers: one is browsing a massive online marketplace like Amazon.com or Walmart, the other is on a smaller retailer’s website looking fo
Picture two shoppers: one is browsing a massive online marketplace like Amazon.com or Walmart, the other is on a smaller retailer’s website looking for the exact same thing, “boots.” The first shopper sees a tailored list of options relevant to their location, price range, past activity, even the weather in their ZIP code. The second? […]
