What TikTok’s Volatility Means for Retail Media Planning

TikTok uninstall rates spiking nearly 150 percent following renewed U.S. uncertainty isn’t just a social media headline. For retail marketers planning

TikTok uninstall rates spiking nearly 150 percent following renewed U.S. uncertainty isn’t just a social media headline. For retail marketers planning back-to-school and holiday campaigns, it raises a more practical question: Where will our customers actually spend their time this season, and which channels will reliably drive traffic and sales? Retailers planning peak season don’t have […]