What the Tariffs Mean for the Creator Economy … and What Retailers Can Do About it

In Q1 2025, investments in U.S.-based creator economy companies surged to a four-year high of $928 million, marking a 140 percent year-over-year incre

In Q1 2025, investments in U.S.-based creator economy companies surged to a four-year high of $928 million, marking a 140 percent year-over-year increase. This growth underscores the growing influence of creators and influencers. However, this momentum is now tempered by rising tariffs, particularly on imports from China, which pose significant challenges for both creators and […]