What Did Back-to-School Teach Us About the Holiday Season?

Parents around the country have caught their breath after surviving another back-to-school frenzy, and retailers are debriefed from the summertime rus

Parents around the country have caught their breath after surviving another back-to-school frenzy, and retailers are debriefed from the summertime rush while also preparing for the upcoming holiday season. What lessons can brands learn from this year’s back-to-school period as they execute their plans for the end of the year? Back-to-school has long been the […]