Most brands talk about personalization like they’ve mastered it. However, personalization is still mostly smoke and mirrors. If customers click your e
Most brands talk about personalization like they’ve mastered it. However, personalization is still mostly smoke and mirrors. If customers click your email and land on a website that acts like it has never met them, you’re not personalizing, you’re decorating. True personalization spans the entire customer journey. Great customer experience (CX) feels like one continuous […]
