On Tuesday, Ulta Beauty launched its new Amazon.com-style marketplace feature, UB Marketplace. Originally announced in March 2025, the marketplace, wh
On Tuesday, Ulta Beauty launched its new Amazon.com-style marketplace feature, UB Marketplace. Originally announced in March 2025, the marketplace, which is integrated into Ulta Beauty’s e-commerce site, has over 100 brands that were previously not carried in-store or online. UB Marketplace is designed to respond to customer demand for new products and categories as trending […]
