During BFCM (Black Friday Cyber Monday) most brands focus on offering the biggest discount and driving as much traffic as possible. They blow money on
During BFCM (Black Friday Cyber Monday) most brands focus on offering the biggest discount and driving as much traffic as possible. They blow money on promotions and ads, but waste the traffic they worked so hard to attract. The reason? Conversion leaks. The real winners optimize each part of the funnel and compound little improvements: […]
