As shoppers prepare for Easter celebrations, their purchasing habits are shifting toward home-focused items for more intimate gatherings and home-cook
As shoppers prepare for Easter celebrations, their purchasing habits are shifting toward home-focused items for more intimate gatherings and home-cooked meals.
With 68% of consumers planning to celebrate Easter this year, retailers need to ensure they are stocked with trending products that cater to these evolving needs. Below are the top Easter trends for 2025, along with key takeaways for inventory planning and sourcing.
According to the National Retail Federation (NRF), Americans are expected to make Easter purchases with spending amounts larger than last year’s. Here’s a breakdown of how consumers are expected to spend:
- 87% plan to buy groceries and food for Easter brunch or dinner
- 48% plan to buy new clothes for Easter and Spring
- 89% plan to buy Easter candy
- 61% plan to buy gifts
- 46% plan to buy cards, and 39% plan to buy flowers
- 43% plan to buy Easter decorations
With 68% of consumers planning to celebrate Easter this year, the demand for key products is expected to rise. Retailers should be prepared to meet this demand early.
Easter Trends for 2025 & Key Takeaways for Retailers
Easter Décor: Aesthetic Meets Tradition
Consumers are investing in décor that blends modern charm with traditional Easter touches. Stock up on trending items like mason jars, distressed wood trays, and twine-tied napkins to meet this demand. To cater to the demand for personalized and stylish Easter celebrations, offer customizable décor like mason jars, wooden trays, and porcelain serving pieces. These items will appeal to shoppers looking to create memorable home gatherings.
- Mason jars with fresh blooms
- Decorative tableware
- Festive serving trays
Gourmet & Upscale Brunch Essentials
As Easter gatherings become more refined, consumers are opting for upscale brunch essentials. Ensure you have durable cookware, versatile bakeware, and stylish drinkware to cater to the demand for gourmet meals and elegant gatherings.
- Cookware sets (roasting pans, air fryers, mixers)
- Baking essentials
- Stylish drinkware (wine glasses, glass tumblers)
Easter Egg Hunts & Gifts
With creative twists on traditional egg hunts, consumers are seeking unique and tech-savvy ways to enhance their Easter celebrations. Stock up on kits designed for both children and adults to meet the demand for interactive, fun experiences.
- Pastel Easter eggs
- Themed Easter baskets
- Easter plush toys
Key Takeaways for Retailers:
- Cookware & Kitchen Appliances: Ensure you stock up on versatile cookware such as roasting pans, air fryers, and mixers to meet the demand for home-cooked holiday meals.
- Baking Essentials: Offer a variety of bakeware, measuring tools, and mixing bowls in different styles and sizes to cater to consumers eager to perfect their Easter recipes.
- Drinkware & Glassware: Provide a range of stylish drinkware, from wine glasses to festive tumblers, for shoppers hosting both casual and upscale Easter gatherings.
- Easter Décor & Gifts: Offer customizable baskets and trending décor items like mason jars and wooden trays. These will appeal to shoppers looking for personalized and stylish Easter celebrations. Gifts such as Easter plush toys make excellent gifts for younger children.
As the holiday season approaches, be sure to stock up on these trending Easter products to meet rising consumer demand. Get ahead of the competition by planning your inventory and ordering early to ensure you’re prepared for peak demand.
Original article source: “Easter 2025: How Consumers Are Shopping and Planning for Spring Gatherings,” published by Chicory on [February 20, 2025].
