Traditional Retail is at Risk. In-Store Advertising Could Be its Comeback Strategy

The retail industry is undergoing a massive shift, and the ripple effects are putting traditional brick-and-mortar retailers on high alert. In 2024 al

The retail industry is undergoing a massive shift, and the ripple effects are putting traditional brick-and-mortar retailers on high alert. In 2024 alone, U.S. store closures amounted to 7,325, the highest since 2020, and it’s only getting worse. Coresight Research predicts store closures will reach approximately 15,000 by the end of this year. While e-commerce represents […]