What is Bluey? 

“Bluey,” an Australian animated series following the adventures of a playful Blue Heeler puppy and her family, is the #1 Most-Streamed Children’s Show in the U.S., with 55.62 billion minutes watched in 2024. Retailers looking to maximize sales should take note: Bluey merchandise isn’t just popular—it’s a proven revenue driver!

This top-selling merchandise merge trending product categories—like cloud pillows and interactive playmats—with a universally loved series, making them foolproof stocking options.

This Is the Best Selling Bluey Merchandise of 2025

From playsets to plush huggers and puzzles, we’ve got merchandise for all ages!

Bluey Plush Hugger & Throw Set

Material: Polyester

Soft, snuggly, and perfect for young Bluey fans, this plush hugger & throw set is a consistent bestseller. Whether for bedtime or travel, it’s a cozy must-have.

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Licensed Pillows (including Cloud Pillows)

Bluey Travel Cloud Pillows

Product Dimensions: 13″

Licensed cloud pillows are one of the hottest trends in retail, and Bluey is leading the charge. This travel-sized cloud pillow is a must-stock item for gift buyers and parents alike.

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Cloud Pillows are a trending item in retail.

Cloud Pals Bluey with Ice Cream Pillow

Product Dimension: 23″

For fans who want something bigger and even more huggable, this oversized Bluey cloud pillow is a standout seller. The fun ice cream design adds extra appeal.

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Bluey Tin Lunch box w/ 24pc Puzzle

A practical yet playful option, this Bluey lunch box comes with a 24-piece puzzle, making it an affordable and engaging gift choice.

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Bluey 2Pc Megamat Playset

Licensed Megamats are a proven hit in the toy industry, and this Bluey Megamat is no exception. It’s the perfect way for kids to recreate their favorite Bluey adventures.

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Original article source: “These are the ‘Bluey’ toys that are selling thousands of units on Amazon,” published by Wavy on [October 18, 2024].