The Zero-Click Customer: Your Biggest Competitor Isn’t a Rival Brand, it’s Bad Data

You’re a retailer, it’s 6:12 pm, and your shopper is sitting in a parking lot with a tired kid in the back seat, typing a question into her phone. Not

You’re a retailer, it’s 6:12 pm, and your shopper is sitting in a parking lot with a tired kid in the back seat, typing a question into her phone. Not a brand query or your URL, but a plain English prompt like “Where can I buy size five shin guards nearby, and can I pick […]