The Year of the Promo: How Retailers Sustained Shopper Confidence Amid Uncertainty

In 2025, retailers were faced with the challenge of navigating an economically uncertain future. With unknown impacts of inflation, high interest rate

In 2025, retailers were faced with the challenge of navigating an economically uncertain future. With unknown impacts of inflation, high interest rates, and a poor labor market outlook, retailers turned to promotions as a key tool to keep consumers engaged. While product quality and design remain the primary drivers for sales, shoppers are increasingly focused […]