Today’s consumers interact with brands across a wide range of channels, from physical stores and social media to mobile apps and e-commerce sites, and
Today’s consumers interact with brands across a wide range of channels, from physical stores and social media to mobile apps and e-commerce sites, and they expect a seamless shopping experience at every touchpoint. This omnichannel shift has created new pressures for retailers, as 84 percent of consumers now demand consistency across all physical, digital […]
