Retail brands are stuck in a promotional paradox: Everyone’s running discounts but finding it harder to see and sustain results. The economy is falter
Retail brands are stuck in a promotional paradox: Everyone’s running discounts but finding it harder to see and sustain results. The economy is faltering, margins are under pressure, loyalty is fragile, and consumers are more promotion-aware than ever. The result? A vicious cycle where brands run even more discounts, even as those discounts become less […]
