The Peak Season Reality Gap: What Retailers Must Do Differently in 2025

In retail, confidence is a double-edged sword. Our recent industry analysis revealed a startling disconnect: while 93 percent of supply chain leaders

In retail, confidence is a double-edged sword. Our recent industry analysis revealed a startling disconnect: while 93 percent of supply chain leaders entered the 2024 peak season confident they would meet customer expectations, post-season data showed that 58 percent struggled with delivery timing and order accuracy. This 35-point gap between expectation and reality cost retailers […]