For years, retail marketers have measured influence in scale: follower counts, impressions, and reach. However, as the cost of influencer partnerships
For years, retail marketers have measured influence in scale: follower counts, impressions, and reach. However, as the cost of influencer partnerships rises and trust in polished sponsorships declines, another form of influence is emerging. Welcome to the era of the neighborhood influencer. This is the suburban mom recommending her favorite contractor on Reddit, the local […]
