Last holiday season, one of a brand’s most loyal customers ordered three party dresses, intending to keep the one that fit best. What should have been
Last holiday season, one of a brand’s most loyal customers ordered three party dresses, intending to keep the one that fit best. What should have been a routine return turned into a viral disaster: confusing instructions, a missing confirmation email, and a delayed refund pushed her frustration onto social media. The brand scrambled to respond, […]
