The ‘Apple of e-bikes’ targets profitability next year even as rivals enter bankruptcy

Adrien Roose, CEO and co-founder of e-bike firm Cowboy, told CNBC this week that he expects the company to reach profitability on a full-year basis in 2024.

Adrien Roose, CEO and co-founder of e-bike firm Cowboy, told CNBC this week that he expects the company to reach profitability on a full-year basis in 2024.

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