The $1B Identity Crisis: Why 1 in 4 Customer Profiles Are Wrong — and How to Fix Them for Good

What if one in four of your customers were misidentified, costing your business millions without you even realizing it? It’s not a hypothetical. Today

What if one in four of your customers were misidentified, costing your business millions without you even realizing it? It’s not a hypothetical. Today, companies are facing a data identity crisis that’s costing them millions in wasted spend, poor targeting, and missed opportunities. The root of the problem? Customer identities are fragmented across disconnected systems […]