During periods of economic uncertainty, Gen Z is the most inflation-sensitive — and the most digitally savvy — generation. While they may be buying le
During periods of economic uncertainty, Gen Z is the most inflation-sensitive — and the most digitally savvy — generation. While they may be buying less today, when they do spend it’s most likely through social channels, making brand-building now essential. However, reaching Gen Z in 2026 requires more than showing up on social. This audience […]
