Home » Retail News » So much for ‘underconsumptioncore,’ back-to-school shopping is in full swing — and with it, ‘backtoschoolhauls’

So much for ‘underconsumptioncore,’ back-to-school shopping is in full swing — and with it, ‘backtoschoolhauls’

TikTok’s latest tagline comes surprisingly swiftly on the heels of a movement meant to resist overconsumption.