Retailers are burning millions of advertising dollars every year promoting ads that can’t possibly convert. That’s because the products they’re promot
Retailers are burning millions of advertising dollars every year promoting ads that can’t possibly convert. That’s because the products they’re promoting are already sold out. Recent data from ShoppingIQ found that between 5 percent and 12 percent of retail media budgets are being wasted on ads for products that are out of stock. During peak […]
