For too long, retail marketers sought out the brightest social stars, chasing millions of followers like they’re golden tickets. But here’s the twist:
For too long, retail marketers sought out the brightest social stars, chasing millions of followers like they’re golden tickets. But here’s the twist: real influence isn’t always found in the loudest megawatt names; sometimes it’s the quietly powerful creators nestled in the mid-tier. The ROI Reality Check Let’s cut to the numbers: Campaigns with micro-influencers […]
