Every for-profit business faces the challenge of setting competitive prices while also generating a profit. An increasingly common solution to this co
Every for-profit business faces the challenge of setting competitive prices while also generating a profit. An increasingly common solution to this conundrum has been to advertise one price and later disclose additional charges — e.g., hotels’ resort fees, e-ticketing platforms’ “handling” fees or even surcharges assessed against customers paying with a credit card. The consumer […]
