American consumers have become value-obsessed, shaping their shopping behaviors. In the last quarter of 2024, McKinsey reported that 74 percent of U.S
American consumers have become value-obsessed, shaping their shopping behaviors. In the last quarter of 2024, McKinsey reported that 74 percent of U.S. shoppers admitted to trading down — i.e., switching retailers, delaying purchases, or seeking better value — despite spending more overall than in previous years when adjusted for inflation. However, with recent reports showing […]
