In today’s cut-throat retail landscape, promotions, which account for 10 percent to 45 percent of total revenue, are a double-edged sword. On the one
In today’s cut-throat retail landscape, promotions, which account for 10 percent to 45 percent of total revenue, are a double-edged sword. On the one hand, they can potentially boost sales and significantly improve brand visibility. On the other hand, poorly executed promotions can lead to decreased margins, customer frustration, and even brand dilution. Traditional retail […]
