It’s no secret that today’s consumers crave experiences, interactions and benefits beyond cookie-cutter promotional emails that use their first names.
It’s no secret that today’s consumers crave experiences, interactions and benefits beyond cookie-cutter promotional emails that use their first names. Retailers recognize this desire from customers and so continue collecting their data to create improved membership programs and personalized experiences. Nevertheless, customers remain unsatisfied. Why? Consumers believe loyalty flows in only one direction, from the […]
