Retailers are pushing hard to personalize every step of the shopping journey. As the tools get sharper, so does a real challenge: knowing when persona
Retailers are pushing hard to personalize every step of the shopping journey. As the tools get sharper, so does a real challenge: knowing when personalization feels helpful and knowing when it feels like someone is looking over your shoulder. That “creepy factor” shows up the moment shoppers feel observed instead of understood. The ability to […]
