Not All About Conversions: The New Era of Email KPIs

Think about “The Matrix”: would you rather take the blue pill, living comfortably in your limited reality, or the red pill, awakening to the true natu

Think about “The Matrix”: would you rather take the blue pill, living comfortably in your limited reality, or the red pill, awakening to the true nature of your world? In the world of email marketing, this choice translates into how we view and measure our campaigns. Just as Neo chose to take the red pill, […]