Nike Forecasts Plunging Sales Amid Tariffs, Weakening Consumer Confidence

Nike has warned that sales will drop by a double-digit percentage in its current quarter as the sneaker giant contends with new tariffs, sliding consu

Nike has warned that sales will drop by a double-digit percentage in its current quarter as the sneaker giant contends with new tariffs, sliding consumer confidence, and a slower-than-expected turnaround. In a conference call with analysts, finance chief Matt Friend said Nike expects its sales decline in the fiscal fourth quarter, which is set to […]