There’s a pattern that repeats itself every time a new digital advertising channel emerges: advertisers get as many consumers that they can find at th
There’s a pattern that repeats itself every time a new digital advertising channel emerges: advertisers get as many consumers that they can find at the bottom of the funnel and then start to figure out how to work their way up the funnel. This strategy has been particularly popular on retail media networks (RMNs) where […]
